Overview

Sesha is a product based company, their one of the new products is Sesha Oil Maker, serving the oil maker machines to extract pure organic oil for domestic purposes. They reached Dots IT for their digital marketing, their main aim is to expand their business in Chennai before they visit us. We agreed to the demands in Website development with digital marketing. We developed a multi-channel strategy that included paid media, SEO and content. Now, Sesha oil maker is seeing the huge demand all over India.

Problem

Sesha challenged Dots IT to deliver a strategy with a lower budget. The product Launched is new to the market and have the least awareness. Their competition began advertising on AdWords in increasing volume, and our client began experiencing lower ad positions and higher competition for key search phrases. Their account was becoming far more expensive and returning less on their investment. We took 2 complete days to focus on their competitors and create a new account for their social media.

What We did

On the content, we searched keywords across all markets, delivered meta-data in several languages and expanded the information architecture to increase the number of keywords that the brand can rank for.

The external and internal linking became an advantage for brand value. The structured data was embedded and blogging in the niche of organic food became one of the sources of traffic. After implementing Complete On-page optimization, Our concentration was on Off-page optimization.

We also had a part in content creation, cross-linking and key areas of improvement through conversion rate optimization. The content on the website is user informative and SEO friendly. The easy Navigable content made the visitors stick to the website.

As per the strategy we created Blogs' calendar and following it. Blogging on their niche(Organic food and products) derived traffic.

We launched a series of paid search campaigns across Chennai and its surroundings with the goal to drive revenue and ROI while focusing on new customers.

Live results in Google:

We created text and display Ads targeting across India with the lowest CPC and Quality score as 10 for every keyword.

Enhanced Keywords Quality Score in Google Ads:

The Remarketing display campaigns helped us to nurture the audience and convert them. 17% increase in engagement after remarketing

Remarkable Remarketing:

We created social media accounts for facebook, youtube, twitter, quora and some social networks of their niche. We started marketing their products in ecommerce sites like amazon and indiamart as per the strategy.

As Facebook Page needs organic traffic we created a successful like-campaign with a low budget and completed facebook page optimization. We build campaigns for generating leads over the audience and received many leads from facebook. Branding is made easy with the presence of social media.

Google Analytics for 3 months:

Results

Sesha oil Maker saw 57% of growth through multichannel digital Marketing. More than 20+ Conversions and 200+ Leads in the span of 4 months.